FIND OUT HOW

We are producing a series of video and radio commercials designed to promote the "Know For Yourself" DVD created by Polaris Media Group.

The theme of the commercials is "Who Are You Going to Buy It For?" and will feature raw, unscripted video and audio of people of all ages, genders, nationalities and ethnicities talking about people they know who would benefit from a copy of the DVD. Wanna be in it?

Get the Details & Get Started! ►

ABOUT THIS PROJECT

We are producing a series of video and radio commercials designed to promote the "Know For Yourself" DVD created by Polaris Media Group.

The theme of the commercials is "Who Are You Going to Buy It For?" and will feature raw, unscripted video and audio of people of all ages, genders, nationalities and ethnicities talking about people they know who would benefit from a copy of the DVD. Wanna be in it?

It's as easy as 1-2-3:
1. Grab your webcam... 2. Shoot your story... 3. Send it to us!

$50 CASH PRIZES will be awarded in a random drawing selected from each group of 100 entries. Click here for details.

NOTE: We would also like to do a Spanish version, but we need someone to coordinate the project. If you are interested or know of someone who might like to help, please email as at info@solidfreedom.com.

Get the Details & Get Started! ►

ABOUT "KNOW FOR YOURSELF"

The Know For Yourself DVD is the first step in the Polaris Media Group educational curriculum. It profiles the stories of dozens of successful, everyday (as in, not necessarily famous) people such as a musician, an Olympic athlete, a magician, an eco-warrior, and more, and teaches what qualities brought them success—things like focus, determination, perseverance, etc. It is the first step in helping people follow their own inner voice, rather than that of their naysaying friends and relatives—hence, "know for yourself."

The DVD comes with continuing online education, as well as a free gift (a ring valued at $180) upon "graduation" from the course.

Here is a sample of some of the stories on the Know For Yourself DVD.

◄ About Polaris Media Group

How to Enter ►

ABOUT POLARIS MEDIA GROUP

Polaris Media Group is dedicated to providing a continuous outflow of positive media into the world, including documentaries and educational programs that teach people to believe in themselves, step outside of the negativity that is bombarding them every day, and take action to achieve what really makes their heart sing.

We are especially proud of our educational courses and events, which are created for individuals looking to achieve success in every endeavor. With a powerful step-by-step curriculum, Polaris gives people applicable education and tools to make huge strides forward in improving their competence, enhancing their self confidence and gaining self reliance. We believe that given practical education, every individual has the ability to realize their inherent potential and live a life of personal fulfillment.

Here is just a sample of what real customers are saying about our products:

◄ About "Know for Yourself"

How to Enter ►

ELIGIBILITY

This project is open to actors and non-actors of all ages, genders, nationalities and ethnicities. Non-union.

No purchase of product is required for general participation in this project.

However, if you would like to be personally identified in the video (on screen credit) with your full name, position, company, etc., in order to maintain the integrity of your statements you must purchase the DVD and supply a copy of your receipt at the time of entry. See How to Enter for additional information.

Purchase of product does not increase chances of winning prizes.

Must speak English clearly.

NOTE: We would also like to do a Spanish language version, but we need someone to coordinate the project. If you are interested or know of someone who might like to help, please email as at info@solidfreedom.com.

◄ About This Project

How to Enter ►

HOW TO ENTER

Creative assignment: Create a video or audio segment to be used in a commercial for the Know For Yourself DVD.

Step 1: Plan your entry

The theme of this project is "Who Are You Going to Buy It For?". In your video or audio clip, you will be talking about who you plan to buy the video for. (See Content Requirements for details.)

1) Take a minute to learn about the product:

• About Know for Yourself (the DVD)
• Watch the Trailer
• About Polaris Media Group

2) Imagine someone you know who would benefit from owning a DVD like that.

You are more likely come across as sincere (see below) if you think about a real person you really know:

• Maybe you know someone who has big dreams, but lacks the self confidence to really take a stab at them?
  
• Or maybe you know someone who is surrounded by naysayers—friends and family that hound them to stay safe and stay small.
  
• Maybe you work with a group of at-risk youth who need guidance to really make something of themselves?
  
• Or maybe you know someone in a mid-life crisis who is looking for a sense of purpose and direction.
  
• Who would you buy it for?

If you can't think of anyone, don't worry. Just make up an imaginary person and plan your entry around them.

Step 2: Record Your Entry

Following the content guidelines and conditions of entry found on this website, record your video segment using:

• a camcorder
  
• webcam
  
• smart phone
  
• or any other video recording device capable of sending files in the required format.

If sending an audio only entry, record it using your computer, phone, or any digital recording device capable of sending files in the required format. You may also record your audio entry on our casting hotline (coming soon!)

IMPORTANT: We are looking for a natural, sincere tone. Mood can be serious or playful. Show any range of emotion--happy, funny, compassionate. The most important thing is to sound sincere. You are not a spokesperson--you are a real, everyday joe, who is going to buy the DVD for someone you care about.

Step 3: Submit Your Entry

Click the red "ENTER NOW" button found on this website, complete the entry form, and attach your audio or video file.

Once you click the "Submit" button, you should see a "Thank You" page on your internet browser. This Thank You page confirms that your entry has been received and submitted into a review process. You will also receive an email at the address you provided confirming receipt.

Your entry will be reviewed to ensure that it complies with these Official Rules. Please note that at this point your submission is undergoing review, and is not yet considered a valid entry.

Once your entry is reviewed, you will receive a Confirmation Email at the email address you supplied on the registration form. If your recording complies with all Official Rules, the Confirmation Email will state that your Submission has been accepted as an Approved Entry, eligible for the random drawing as described on this website and eligible for inclusion in a final product (commercial).

If your recording is not accepted as an Approved Entry, the Confirmation Email will detail the reasons why it was declined.

Submissions that do not include all required information and do not adhere to the published requirements will be considered void and will not be considered.

Each individual is allowed a maximum of three (3) Approved Entries per category (audio only and video). An Approved Entry is defined as a one that has been registered on the website through the process above and has received a corresponding Confirmation Email stating that the recording has been accepted into the Contest. The same recording may not be registered more than once.

◄ About "Know for Yourself"

Content Requirements ►

CONTENT REQUIREMENTS

For video, look at the camera and say the following.

All entries (audio only and video) must include these elements in any order:

"My name is..."	State at least your first name--does not need to be your real name*. If you are recording a group, state the name of the group. *If you would like on screen credit with your full name, position, company, etc., you must meet eligibility requirements.
"and I'm from..."	State your city, state, and/or country--does not need to be your real location.
"I'm going to buy..."	Reference to the Know for Yourself DVD, such as: "it," "the DVD," "the Know For Yourself DVD," or "Know For Yourself"
"for my..."	Reference to the recipient of your gift(s), such as "friend, Sally," "co-worker, Bob," "parents," etc.
"who is..."	Describe your recipient in as much detail as possible, such as "who really wants to own his own business but is afraid to leave the security of his job," "who wants to be an actor, but doesn't have enough self confidence," "who really cares about helping people succeed," etc.
"because..."	Insert facts about the DVD that make it a good match for this person, such as "it will help him build his self-confidence," "I think they will be inspired by all the stories," "it will make her feel good inside." See About "Know For Yourself" for more information on this.
"Who are you going to buy it for?"	All entries must end with this phrase.

Additional notes about content:

• Any entries missing the basic content above will be disqualified. See Conditions of Entry for more details.
  
• Blooper reels are encouraged. No need to edit out mistakes as long as your entry falls within the 5 minute time limit. (See below for things you might want to edit out, however.)
  
• Any entries containing profanity, nudity, or other obscenities will be disqualified. See Conditions of Entry for more details.

◄ How to Enter

Conditions of Entry & Technical Requirements ►

TECHNICAL REQUIREMENTS

Grab a web cam, camcorder or phone, and...

Do not include any music other than original music performed by you as part of the recording.

No brand names or logos should be visible.

Make sure you have good lighting, focus, and sound quality.

Send videos in the following format:

Send audios in the following format:

Or you may call ###-###-#### and record your segment over the phone.

CONDITIONS OF ENTRY & TECHNICAL REQUIREMENTS

In addition to the basic content of the video, here are some additional things to keep in mind. NOTE: If your submission does not meet these requirements, it will be returned to you and you will not be eligible for the random drawing nor inclusion in the final product.

Again, we are looking for a NATURAL, SINCERE TONE. Mood can be serious or playful. Show any range of emotion--happy, funny, compassionate. The most important thing is to sound sincere. You are not a spokesperson--you are a real, everyday joe, who is going to buy the DVD for someone you care about.

Entry must be tasteful. No profanity, nudity or other obscenity will be considered.

For video, look at the camera while speaking.

For video, make sure you have good quality picture (light/focus) and can be seen clearly.

Make sure you have good quality sound and can be understood clearly. All entries must be entirely in English. (NOTE: We would also like to do a Spanish version, but we need someone to coordinate the project. If you are interested or know of someone who might like to help, please email as at info@solidfreedom.com.)

Each entry must be no longer than 5 minutes.

Blooper reels are encouraged, so there is no need to edit, except for time, profanity or other disqualfiers (see above).

No more than three entries per person per category (audio only and video).

You are welcome to record a group of people "We are...and we're going to buy it for..".

You are also welcome to "give" the video to multiple people in one take.

Your entry must be original and legally created. It must not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, and you must own the rights of all segments included in your recording.

Video segments should not include any visible brand names or logos.

Do not include any music other than original music performed by you as part of the recording.

If you are recording someone else (name, image, likeness and/or voice), you must their obtain their permission. Written permission must be furnished upon request.

If you are recording a minor, you must obtain permission from the minor's parent or legal guardian authorizing the use of the minor's likeness on behalf of the minor. Written permission must be furnished upon request.

Our determination as to whether the Submission potentially violates the rights of any third party is final.

Acceptable videos formats: MPEG-4 or DV file formats, and possibly AVI and .MOV file formats. Please bear with us at the beginning of this project as we figure all this technical stuff out.

Acceptable audio formats: MP3, AIFF, WAV, MPEG-4, AAC and Apple Lossless

Phone recording via our casting line coming soon!

◄ Content Requirements

Prizes & Compensation ►

PRIZES & COMPENSATION

Out of each 100 usable entries* per category (audio and video), a random drawing will be conducted to award the following prizes:

Grand Prize: $50 cash, payable via PayPal
Runner Up: One "Know for Yourself" video ($25 value)

ALL entrants will receive:

a 20% off coupon code good toward the purchase of (any quantity of) the Know For Yourself DVD

a copy of each final commercial that features their clip

a copy of their entry (for audio segments recorded over the phone)

*A usable entry is defined as any entry that meets the basic content and technological requirements, uses understandable english, and does not include prohibited segments (see Conditions of Entry).

◄ Conditions of Entry & Technical Requirements

Legal Stuff ►

LEGAL STUFF

Quick Simple Version:

After you submit your entry, we own it and we can do whatever we want with it whenever we want without asking you. Forever.

You won't sue us. For anything. Ever.

We can decide at any time to stop working on this project. Too bad, so sad.

If you do anything to try and harm this project, we'll come and get you. What goes around, comes around.

Long Legal Version:

By uploading a Submission, Entrant irrevocably grants Sponsor and its affiliates, legal representatives, assigns, agents and licensees, the unconditional and perpetual right and permission to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used), the Entrant's Submission, including, but not limited to, the recording and the performances contained therein (in each case, as submitted or as edited/modified in any way by the Sponsor, in its sole discretion), as well as to use Entrant's name, likeness, photograph (collectively, "Likeness"), and/or statements regarding his/her participation in this Project (with or without using the Entrant's name) in any and all media without limitation as to time or territory, and without additional compensation or approval from the Entrant or any other party. Entrant waives intellectual property rights, privacy/publicity rights or other legal or moral rights that might preclude the Sponsor's use of the Submission, and agrees not to sue or assert any claim against the Sponsor for the use of the Submission or Entrant's Likeness or statements.

Entrant agrees to indemnify and hold Sponsor, its agencies and Project Parties and their respective affiliates, officers, directors, agents, co-branders or other partners, and any of their employees (collectively, the "Indemnitees"), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities (including settlements), brought or asserted by any third party against any of the Indemnitees due to or arising out of the Entrant's Submission, or the Entrant's conduct in creating a Submission or otherwise in connection with this Contest, including but not limited to claims for trademark infringement, copyright infringement; violation of an individuals right of publicity or right of privacy; or defamation. Entrant further agrees to release Sponsor from any and all claims that any advertising subsequently produced, presented, and/or prepared by or on behalf of Sponsor infringes Entrant's rights with regard to any elements, characters or ideas contained in any Submission.

GENERAL CONDITIONS: Potential Semi-Finalists will be required to irrevocably assign and transfer to Sponsor any and all rights, title and interest in his/her Entry, including, without limitation, all copyrights, and agree to waive all moral rights in that Entry. Semi-Finalists will be required to complete, sign and return an Affidavit of Eligibility, Liability Release, Copyright Assignment and, where lawful, a Publicity Release. In addition Semi-Finalists will be subject to a background check. Semi-Finalists will also be required to obtain signed publicity releases from all identifiable individuals featured in Semi-Finalists’ chosen Entry. All completed documents must be returned to Sponsor within 5 days of the date notice was sent or Semi-Finalist status will be forfeited and an alternate Semi-Finalist may be selected. Notification of Semi-Finalist or Winners status must be kept confidential until their Entries are publicly revealed by Sponsor. The Grand Prize and Runner-Up Winners may also be required to sign additional documents, as deemed necessary by Sponsor in its sole discretion, prior to their Entry airing on TV. Grand Prize and Runner-Up Winners are solely responsible for any taxes on their respective prizes, and will receive an IRS Form 1099 for the value of their prize. No substitution of prize is offered, except at the sole discretion of the Sponsor. Prizes are non-transferable. If for any reason the Project is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Project, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Project. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Sponsor or YouTube; (b) violating the Official Rules; (c) violating the YouTube Terms of Service, or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to require grand prize and/or runner-up Winners to submit to a confidential background check to confirm eligibility as a condition of awarding the prize to help ensure that the use of any such person in advertising or publicity for the Contest will not bring Contest Parties into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor in its sole discretion.
LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Project, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Project, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Project. Sponsor and Project Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user's own risk. Sponsor and the Project Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Project, use of the Web Site or the download of any information from the Web Site. By participating in the Project, the Entrant releases Sponsor and Project Parties from any and all claims, damages or liabilities arising from or relating to such Entrant's participation in the Project. By accepting a prize in the Project, Winners agree that the Sponsor and Project Parties shall not be liable for any loss or injury resulting from participation in the Project, acceptance or use of any prize. Sponsor and Project Parties are not liable in the event that any portion of the Project or scheduled commercial broadcast is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event"). Should a Force Majeure Event occur, Sponsor may, but is not obligated to, exercise commercially reasonable efforts to air the Grand Prize and Runner-Up Prize winning submissions at another time or make a reasonable substitution in its sole discretion.

Oh yeah, and we reserve the right to alter the project requirements (including prizes and participant eligibility) at any time at our sole discretion.

◄ Prizes and Compensation

Sample Videos ►

ENTRY FORM

SAMPLE VIDEOS

We have created a YouTube channel where we will load entries that are particularly good so you can see what other people are doing (and others can see what you're doing). Subscribe now and be notified whenever we post a new one:
http://www.YouTube.com/beinacommercial

We may post them here, too, but we'll definitely get them on YouTube.

◄ Legal Stuff

Frequently Asked Questions ►

FREQUENTLY ASKED QUESTIONS

We just got our first question!

Q: Can I get the coupon code NOW so that I can buy the DVD and watch it before I make my recording?

A: Of course! Who are we to say NO to someone who wants to buy it? Just use this link:
http://www.knowforyourselfcouponcode.com/

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Anyone else have a question? We'll post them here for everyone. Send your questions to info@solidfreedom.com.

◄ Sample Videos

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